My First Year With the Kindle

I am not a music person. Don’t get me wrong, I enjoy listening to music. But my taste in music has never been an important part of my identity, and listening to music has never really been something I devoted a whole lot of time to. For that reason, the iTunes revolution didn’t impact my life quite as dramatically as it did for some people I know, for whom music is a very crucial part of their lives.

What do matter to me are books. I read a lot of books, and always have. However, the digital revolution in books lagged way behind the one in music. We can’t know the reason for this, but there’s one story that intuitively makes sense to me. By the time the web was born, CDs were already the primary way we were getting our music, and CDs were a digital format. It was trivially easy to rip songs from those CDs to our computers, which made piracy just as trivially easy once people started going online in large numbers. This created pressure to create legitimate, low-cost alternatives to Napster. In the publishing industry, however, we were still working with essentially the same “analog” product that humanity has known since Gutenberg; a physical, printed book. It takes a big time commitment to scan books page by page to turn them into something digital.

Amazon had built its empire on book sales, and despite the fact that they had started selling just about everything else under the sun, they weren’t about the rest on their laurels. Jeff Bezos knew the digital disruption would be coming to books eventually, and he wanted to own it rather than have Apple or someone else come in and dominate the future of a category that had been Amazon’s bread and butter. Learning the lesson of the iPod, he would offer a device with a tightly integrated content ecosystem. In 2007 he announced the Kindle, which was just such a device.

The Kindle basically created the market for ebooks, and has dominated that market as a result. Barnes and Noble’s Nook is in a distant second, and Apple’s iBook store has less than half of Barnes and Noble’s market share (source).

The Kindle and Me

Despite my love of reading, I waited for years before I took the plunge. In 2009, after Amazon deleted people’s copies of Orwell’s 1984, I thought I might never trust them enough to buy into their ecosystem. However, after the PR firestorm that rained down on them after that, I’m confident they wouldn’t pull it again–as the big fish in the ebook pond they are being scrutinized very closely, so they’re unlikely to be able to accomplish it by stealth, either.

2009 was the first year where I was really tempted, too, as I moved out of my parents’ place and into an apartment, which meant moving my books. I left behind the majority of my books, but the ones I took still amounted to a ton of boxes. Knowing that this was not going to be my last move, I started wondering whether physical books were worth the hassle.

I wasn’t really pushed over the edge until last year. I can pinpoint a single event that did it–the publication of Tyler Cowen’s The Great Stagnation. It wasn’t just that a brilliant economist at the school I got my MA from was publishing a purely digital book. It was also that just about everyone in the economics blogosphere was talking about it. It was a $4 digital book that kicked off a fascinating debate and, really, set many of the parameters of the discussion around our current economic predicament. After watching this unfold, I couldn’t help myself–I really, really wanted a Kindle.

I asked for it for my birthday, which was three months later. Now, almost a year later, I currently have 62 items on my Kindle. I have read a ton, to put it mildly.

To put it plainly, I love┬ámy Kindle, and I love the Amazon ecosystem. The device itself is much lighter to hold than a book is. You don’t have to worry about holding it open or turning pages, so you can hold it with one hand. The fact that it isn’t a fully-featured computing device is definitely a plus in terms of avoiding distractions. I can also read my books on just about any computer–from my iPhone to my laptop. If I forget my Kindle at home, I can still continue whatever book I was reading by logging into my Amazon account and reading it in the browser.

2011 turned out to be a year where a lot of Great Stagnation-style, straight to digital short, cheap books came out. The other one that drew a similar amount of attention was Erik Brynjolfsson and Andrew McAfee’s Race Against the Machine, but there were also Ryan Avent’s The Gated City and Alex Tabarrok’s Launching The Innovation Renaissance. I read blogs by all of these people, and when they announced their books, it was just too easy to follow the Amazon link and click “Buy now with 1-Click”. As my friend James Long eloquently put it, “any interesting Kindle book which costs less than $5 feels free to me because of a floating point error in my internal processor.”

Similarly, when bloggers or people on Facebook or Twitter that I trust recommend a book that is less than $2, it is hard to resist snapping it up. Authors and publishers are clearly learning to take advantage of this–I recently read Child of Fire, a fantasy novel that goes for $0.99. The price of the next book in the series jumps up to $5.99, and the third one goes up to $7.99.

To legacy publishers, ebooks may seem like a mixed bag as they threaten their margins. To authors who haven’t been able to make it big in the old system, however, there are new opportunities. Take Tim Pratt, whose Marla Mason series was cancelled before it was finished due to lack of sales. So he serialized the book on the open web and sold the complete version directly through the Kindle store. He was among the first to call my attention to the growth that indie authors with a strong fan following were seeing for the Kindle titles when he tweeted the following:

Wow. Kindle sales for me have grown from beer money to grocery money to preschool tuition, and is now approaching rent money amounts.
@timpratt
Tim Pratt

I’ve talked about how Scott Sigler has taken advantage of the ebook scene–I actually just finished reading Nocturnal on my Kindle before I started writing this post (though that one came out through his publisher). And Amanda Hocking captured everyone’s imaginations last year when it became clear that she was making some serious money off of her Kindle sales.

One thing I don’t like about Kindle books, compared to print books or just open, non-proprietary digital standards, is that my friends can’t borrow my books. With a print book, if I love it and have a friend I think would too, I can just hand it to them. While a subset of Kindle books have “lending” enabled, where you can let one other Kindle user read it through their account, most Kindle books do not.

However, Kindles keep getting cheaper and cheaper. The cheapest one right now is $79, and I will bet good money that we’ll eventually see a $20 one. In a world with $20 Kindles, having a secondary one that you lend to your friends seems a lot more plausible.

And one thing I love about Amazon as a company is how relentlessly they push down prices. One of the books on my Kindle right now is an item from their Lending Library. If you have Prime membership and a Kindle device, you can get one book a month for free from a subset of their catalog that are part of the program. I just read the entire Hunger Games series this way, without paying a penny.

In short, I have really enjoyed my first year in the Kindle ecosystem. It’s really a very exciting time for anyone who loves to read.

  • http://www.biblemoneymatters.com/ Peter

    I’ve had my Kindle for about a year now, and in that time i’ve probably read more than I had in the previous 3-4 years. Kindle just makes it so darn easy to buy and read books. Of course there are so many ways to find free books out there that I’ve really only paid for 2-3 books in the time I’ve owned it. The rest have been free through my county library’s ebook lending system, or via Amazon Prime’s lending library for Prime users. Works out well, and I love my Kindles – i have the kindle keyboard and Kindle Fire now.. Use them both and love them both.

  • http://staires.org/ Stuyvesant Parker

    This is what happens when you have a product that is designed by a group of people who truly love what they are doing. This is why the iPod was such a success. As a music lover it was clear to me (after using some competitor products) that my distrust of Apple was outweighed by the fact that iTunes/iPod were clearly designed by people who absolutely loved music. While other devices were like, “here’s a thing that you can listen to music, like a digital walkman we guess”, the iPod said, “Here’s a thing that you can use to enjoy music like you haven’t before.”

    The Kindle is much the same way. Unlike the iPad/iBooks which continues to feel like “here’s a thing you can use to read books, we guess, we even graphically simulate the margins of books, how clever huh?” the Kindle will always be “Here’s something you can use to really enjoy books.”

  • Keith Ratner

    I received an iPad as a gift this past Christmas. Since then, I have rediscovered reading books, thanks primarily to the Kindle app (or to the developers of the app, I should say). As I’ve returned to school, I’ve been pleased to find textbooks readily available – and less expensive – on Amazon. Having moved 10 times in the past 10 years or so, books have become a tremendous sore spot, as has anything that weighs over a few pounds. Thus, Kindle has improved my lifestyle drastically. I’ve missed reading books more than I realized. How about those shared comments and hyperlinks? That seals the deal right there. Linking directly to multimedia really brings home how far we’ve come. I still haven’t gotten accustomed to watching video on this thin piece of gorilla glass.